关于如何在平台经济中生存下来的讨论集中在大多数公司在数字时代面临的最大挑战，即如何与阿里巴巴和腾讯等平台巨头合作。本次课程将首先介绍平台的定义、平台的类型、数字对平台的影响以及平台的好处，并且将讨论建立一个中小企业与平台巨头共存的生态系统。策略包括但不限于建立一个基于对特定利基市场更深入的了解和曝光的迷你平台，成为一个平台线上和线下关键环节的组成部分，以及被平台获取的定位等。

The session on Surviving the Platform Economy focuses on the biggest challenge most companies face in the digital era, which is how to work with platform giants such as Alibaba and Tencent. We will start the session by introducing a definition of platforms, types of platforms, how digital impacts platforms, and benefits of platforms. We will then strategize policies towards building an ecosystem where small and medium sized enterprises (SMEs) coexist with the platform giants. Strategies include but are not limited to building a mini platform based on a deeper understanding of and exposure to a specific niche market, becoming an integral part of the critical links of a platform both on and off line, as well as positioning to be acquired by a platform etc. An analytical tool of Platform Business Model Map will be applied throughout the discussion. Up-to-date real-world cases will be used and discussed. 

演讲题目：Surviving the Platform Economy 在平台经济中求生存

演讲嘉宾:  Prof. Ruipeng DI

时间： 2019.12.20 18:30-21:00

地点：上海市富民路83号巨富大厦2楼

语言： English

议程：

18:30-19:00 报名注册鸡尾酒会

19:00-20:00 Master Class：平台经济生存

20:00-20:30 Q&A

20:30-21:00 清华-INSEAD EMBA项目咨询

主讲人：

Dr. DI Ruipeng is director of global executive courses at Tsinghua University School of Economics and Management and secretary general of Advisory Committee of Tsinghua University/NDRC Institute for Social Governance and Development. With Ph.D. in financial economics from University of New Orleans and Master/Bachelor degrees in international economics from Peking University, Dr. Di is a popular instructor especially to international students and visitors on topics such as stakeholder management in China, business model innovation as well as corporate finance etc.