Business Innovation in the Era of Big data
清华-INSEAD双学位EMBA项目名师课堂：大数据时代的企业创新
Event Info:
With the advance in information technology and Internet, big data is playing an increasingly important role in all business sectors, and provides unprecedented opportunities for business transformation and innovation. At this lecture Prof. Chen will offer an overview on 1) what’s new about the big data and how it will affect the business transformation in China and the world, and 2) common trends in different markets and their impacts on business innovation in the era of big data.
Afterwards, we will share with you the distinctive features of the Tsinghua-INSEAD Dual Degree EMBA Program (hereafter TIEMBA), which is jointly ran by the School of Economics and Management, Tsinghua University and INSEAD
Event Details:
| Date / Time: |
November 19th, 2015 (Thu.)
18:30-21:00 |
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| Language: |
English |
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| Venue: |
Blue lake, inside lidu Garden,
No. 6, Fangyuan west road, Chaoyang district, Beijing;
罗兰湖餐厅
北京朝阳区芳园西路
6号丽都花园内
（近丽都花园西门）
Telephone number for directions : 010-64380881 |
Agenda:
| Time |
Activity |
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| 18:30 - 19:00 |
Registration and cocktail |
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| 19:00 - 19:45 |
Lecture: Business Innovation in the Era of Big Data
Speaker: Prof. Yubo Chen,
Professor & Associate Dean
Tsinghua SEM |
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| 19:45 - 20:00 |
Q & A |
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| 20:00 - 20:30 |
Introduction to the Tsinghua-INSEAD Dual Degree EMBA Programme
Speaker: Ms. Linda Lu,
Manager, TIEMBA program,
Tsinghua SEM |
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| About Speaker |
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Yubo Chen is Professor and Associate Dean at School of Economics and Management (SEM), Tsinghua University. He received his Ph. D. in Marketing from the University of Florida. Before joining Tsinghua SEM., he was a tenured professor at Eller College of Management, University of Arizona, USA.
陈煜波教授，清华经济管理学院教授、副院长
As one of the pioneering marketing scholars on social media/digital marketing in the world, Prof. Chen has published many articles in top journals such as the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and Management Science. His research has won many awards, including Frank M. Bass Award Finalist by The Institute for Operations Research and the Management Science (INFORMS), MSI/Paul H. Root Award Finalist by American Marketing Association, Journal of Interactive Marketing Best Paper Award, and National Science Fund for Distinguished Young Scholars from the National Science Foundation of China. He currently serves as the Global Advisory Board Member of The Wharton Future of Advertising Program and Academic Trustee of AiMark at University of Tilburg and University of North Carolina at Chapel Hill.
Prof. Chen has won many teaching awards, including Dean’s Award for Teaching Excellence and Dean’s Course Innovation Award by Eller College of Management at the University of Arizona, and Excellent Teaching Award for Executive Education at Tsinghua SEM.
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Tsinghua-INSEAD Dual Degree Executive MBA
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Prominent position: Eight years and 354 alumni later, the TIEMBA is ranked No.1 in the world by the Financial Times in 2015. |
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Dual degree: Upon satisfying the program requirements, one EMBA diploma will be conferred by each school. |
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Exceptional faculty: The faculty is composed of western and eastern world’s leading academics. They are not only experts in business and entrepreneurial studies, but also experts at passing on their knowhow. |
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International perspective: Each TIEMBA participant brings a unique culture, mindset and international outlook. Each is eager to share best practices with peers from different cultures and industries. Blending this multiculturalism with the accommodating approach of our diverse faculty, an exciting learning environment is created. |
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Two alumni networks: Upon successful completion of the programme, the participants will join the alumni networks of both esteemed schools, securing an exceptional opportunity to build a lifelong professional network across continents. |
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China. Singapore. France. UAE: The 18-month Tsinghua-INSEAD Executive MBA programme is challenging and intense. Learning and working must blend well in this fast-paced, highly charged, and exhilarating programme on campuses in China, Singapore, France and UAE. |
* 如需咨询，请联系：021-52301885
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