Prof. Elaine Ferneley is the Global and MBA Programme Director at Manchester Business School. She is also a member of the EPSRC Advisory Board for the UK Digital Economy. Prof Ferneley's research interests focus on the socio-technical implications of advanced ICT utilization within the areas of social network technologies, mobile computing, collaborative working, information systems design and knowledge management. Her consultancy work focuses on how ICTs such as social networking technologies and mobile technologies shape and are shaped by working practices in knowledge intensive organizations within the domains of the emergency services, energy and chemical companies and the construction industry.
Her contribution to the transfer of academic research into industry has been recognized by the UK Government as, in 2006 Professor Ferneley was invited to join the UK Governments EPSRC Research Councils Advisory Board.
Click here to review Prof. Elaine’s interview: How Social Media Changes Marketing Communication

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