Couse Instructor & Co-teacher

Prof. Samuel Chun

Senior Lecturer in Management Practice and 
Director of Corporate Executive Programs

Washington University in St. Louis, Olin Business School

Ph.D. (1995) Business Administration, Washington University in St. Louis

Areas of Expertise: Marketing  - Advertising

Prof. QIU Lijin

Lecturer, Dept. of Marketing

Fudan University, School of Management

Ph.D., Business Management, Fudan University

Areas of Expertise: Service Marketing, Sports Marketing and Sponsorship, Luxury Brand Management, Chinese Consumer Behavior Analysis

Couse Description

This course addresses four areas of content that together work to build advanced marketing skills: evaluating marketing effectiveness, value capture and go-to-market, new product management and managing markets and customers. These four areas focus the ability of an organization to drive organic growth and profitability using the foundational strategies and tactics of the marketing mix.