Event Info

The first step for a successful company strategy is to understand what the market wants. Without proper market insights, customer centricity would be cheap talk. On May 22, let’s talk about customer insights, and discuss if, when, what, and how this critically important question can shape a business in the next decade of business. You will also learn how the Guanghua-Kellogg Executive MBA can advance your career and prepare you for a new era in the Chinese and global economies.

JOIN US

May 22, 2014 (Thursday)
7:00 PM - 8:00PM
Language: English

Location:

3F, The Executive Room

The Ritz-Carlton Shanghai, Pudong

Shanghai ifc, 8 Century Avenue, Lujiazui, Pudong, Shanghai 200120

Contact us for more information:

Tel: 86-021-52301885

Agenda

6:50 PM Registration
7:00 PM Introduction of the Guanghua-Kellogg Executive MBA Program
7:20 PM Q&A Session
7:40 PM Customer Insights in a Changing Market
8:00 PM Networking

About the Speaker

Ying Zhang, Professor of Marketing and Behavorial Science in Peking University Guanghua School of Management. Prof. Zhang investigates how optimistic expectations impact immediate actions, his research in Emotional Consumption and Marketing Strategy has been widely recognized by international academia.

Guanghua-Kellogg Executive MBA Program

The Guanghua-Kellogg Executive MBA program is a prestigious, joint degree offered by the Kellogg School of Management, Northwestern University and Guanghua School of Management, Peking University. This exciting, new program beginning in September, 2014 meets the challenges of the global executive and equips them to succeed in the dynamic landscape of business in China and around the world.

时间

2014年05月22日, 19:00
- 至 -
2014年05月22日, 20:00 (时区 +08:00)

地点

上海丽兹卡尔顿酒店
上海浦东陆家嘴世纪大道8号上海国金中心

上海 200120

主办方

北大光华-Kellogg EMBA项目

The Guanghua-Kellogg Executive MBA program is a prestigious, joint degree offered by the Kellogg School of Management, Northwestern University and Guanghua School of Management, Peking University. This exciting, new program meets the challenges of the global executive and equips them to succeed in the dynamic landscape of business in China and around the world.

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入场券类型	结束销售	价格	数量
电子邀请函	已结束	免费	N/A

北大光华-Kellogg EMBA项目大师公开课暨招生咨询会：Customer Insights in a Changing Market language/语言 简体中文 english