4月10日-4月13日复旦-BI（挪威）MBA体验课：International Business

Professor Randi Lunnan 
Research Field: Leadership, Organization and Strategy

 The objectives of the course are to provide the students with managerial knowledge and analytical skills that are important when companies do international business.The course will start with an overview of liberalization of trade, deregulation of markets and the globalization of business. The students should understand the role of industrial clusters, the economics of location and the drivers of international business at the various levels. The concept of industrial competitiveness is central in the course. The economic role of China and India will be emphasized. The effects of the international financial crisis and the economic recession will be discussed. The students are taught to analyze the internationalization strategies of business companies, both as international companies are entering the Chinese market and investing in China and as Chinese companies are entering foreign markets and investing abroad. At the end of the course the students should be able to analyze international business cases and to master a range of internationalization strategies that can be applied in modern business. Corporate social responsibility is discussed. The course only limitedly covers the organization and management of multinational corporations. The course in international business combines theories of business strategy and theories of marketing, and the students are trained in analyzing real life business cases to prepare for managerial careers in international companies.

 *每位成功通过审核的试听者，仅限免费试听1.5个小时

课程咨询：021-52301885