“Creative Leadership: Principles, Processes and Practice”

“Creative Leadership: Principles, Processes and Practice”Inthis interactive and engaging session, Dr Mark Batey a world-renownedcreativity expert from Manchester Business School wlil introduce key principlesfor understanding creativity at work, consider simple processes for directingcreativity and innovation in teams and lead you through some powerful tools forcreative problem-solving. Dr.Mark Batey CPsychol AFBPsS, Creativity specialist - Manchester Business SchoolDrMark Batey is a creativity specialist and Joint Chair of the Psychometrics atWork Research Group at ManchesterBusinessSchool. He is one of the mostpublished researchers in creativity and appears regularly in the media as wellas delivering keynote addresses at industry-focused events.Dr Batey is Associate Editor of theInternational Journal of Creativity and Problem Solving and Editorial boardmember for the APA Journal Psychology of Aesthetics, Creativity and the Arts. Hehas worked with organisations including Al Futtaim, Anheuser Busch InBev,ARADO, Bank of America, BBC, Channel 4, Group 4 Securicor, Johnson &Johnson, IMEC, Industrial and Commercial Bank of China, PZ Cussons, ReadingFootball Club, Rolls-Royce, Sony Music Entertainment, SyCo TV, Tesco andThales.