英国曼彻斯特商学院Global MBA项目教授系列讲座——How social media changes marketing communication?

 With the rapid development of social media technology, an increasing amount of multi-national companies and local businesses around the global have integrated social media as an effective communication tool into marketing strategies. There is no doubt that social media is turning out to be a high-valued approach in marketing communication. Marketing professionals have already found social media an ideal channel to generate two-way conversation with target audience.
随着社会化媒体技术快速的发展，越来越多的跨国公司的本土生意在市场营销战略上已经逐步把社会化媒体作为一种有效沟通工具。毋庸怀疑社会化媒体正在逐步成为一种高效的营销手段。市场营销系的教授们已经认为社会化媒体是一个有意思的渠道，它对目标人群能够形成双向沟通。

Manchester Business School would like to invite you to join the Professor Talk. During the session, Prof. Elaine Ferneley is going to share the insights in the significance of social media which effects marketing communications with most updated theories and cases in real business world.
曼彻斯特商学院诚挚邀请您参加Prof.Elaine Ferneley的讲座，她将运用多个案例来告诉大家如何运用好社会化媒体工具使得你的市场化营销更加有效。

About Speaker
Prof. Elaine Ferneley is the MBA & MPA Director at Manchester Business School. She is also a member of the EPSRC Advisory Board for the UK Digital Economy.

Prof Ferneley's research interests focus on the socio-technical implications of advanced ICT utilization within the areas of social network technologies, mobile computing, collaborative working, information systems design and knowledge management.

Her consultancy work focuses on how ICTs such as social networking technologies and mobile technologies shape and are shaped by working practices in knowledge intensive organizations within the domains of the emergency services, energy and chemical companies and the construction industry.

Her contribution to the transfer of academic research into industry has been recognized by the UK Government as, in 2006 Professor Ferneley was invited to join the UK Governments EPSRC Research Councils Advisory Board.

Time&Date

7:00pm-8:30pm, Monday, 12 November, 2012

2012年11月12日周一19:00至20:00（18:30开始签到）

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