复旦大学-华盛顿大学EMBA项目试听课——Marketing Management

Course Name: Marketing Management

Sep. 21 – 24, 2012

Fudan School of Management

Course Instructor:  

Seethu Seetharaman

W. Patrick McGinnis Professor of Marketing

Areas of Expertise: Marketing - Pricing

Research Interests: Understanding dynamic choice behavior of households using econometric models

Course Description:

This course will develop students’ skills in the effective planning and execution of marketing decision.

Marketing Management is concern with target market selection (choice of where to compete), and the design of the marketing program (choice of how to compete) for an individual product or brand, or a business or firm at large. Key marketing decisions, accordingly, can be characterized as 1) segmentation, target market selection and positioning (STP), and 2) product, price, promotion and place/distribution(the 4 P’s).

*For more information,please contact with us:021-52301885