MANCHESTER BUSINESS SCHOOL (PART-TIME) GLOBAL MBA

Workshop Taster: Marketing

英国曼彻斯特商学院在职GLOBAL MBA课程试听会--市场营销

您想体验经典的英式教学氛围吗？您想领略国际一流教授的卓越风姿吗？您想亲身感受英国曼彻斯特商学院Global MBA的课堂吗？英国百年名校曼彻斯特商学院中国中心诚邀您参与7月在职Global MBA开放课堂， 届时，英国曼彻斯特商学院DBA（工商管理博士项目，获Financial Times全球排名第一）项目主任、英国曼彻斯特商学院教授姜志卿（韩国）将带给您一场完美的课堂体验之旅。

Manchester Business School China Centre would like to invite you to taste marketing workshop by Prof. Jikyeong Kang, Professor of Marketing and Director of Postgraduate Centre and DBA programme (Ranked No.1 in the world by Financial Times). During the Global MBA workshop taster, Prof. Jikeyeong Kang is going to share the cases and theories on Marketing with you.

Professor Jikyeong Kang

姜志卿教授

Professor of Marketing and Director of Postgraduate Centre,

Director of DBA Programme, Manchester Business School

PhD from the University of Minnesota, USA

英国曼彻斯特商学院市场营销学教授、研究生中心主任、DBA项目主任

美国明尼苏达大学博士

姜志卿教授长期从事细分市场，客户满意度与忠诚度、品牌衍生营销策略等领域的研究。同时，专注于研究文化效果、种族差异在市场中的影响及对消费者行为的涵化作用。

姜教授担任世界机构与组织的市场顾问与研究专家，长期活跃于在世界营销舞台。2005年因其在公共事业的卓著贡献被英国政府授予“亚洲杰出女性”奖，同时，姜教授在欧美地区业界因为在市场营销领域的突出贡献屡获殊荣，著作刊登于各大国际知名营销类刊物，如《市场心理学》、《世界营销》、《市场服务》、《广告研究》、《广告热点研究》、《国际商业与管理》、《小型商业管理》、《个人营销与管理》等。

Professor Jikyeong Kang is Professor of Marketing and Director of Postgraduate Centre at the Manchester Business School. Professor Kang is the director of the DBA program, ranked no. 1 in the world by the Financial Times. She is currently working on projects in the areas of market segmentation, customer satisfaction and loyalty, and brand extension strategies. She is also interested in expanding our knowledge of the effects of culture in the marketplace as well as impact of ethnicity and acculturation on consumer behaviour.

Professor Kang is a recipient of many research grants, and a consultant to many organisations. She also received several national and international awards for her research and actively publishes her work in various academic research journals. Professor Kang received her BSc from Hanyang University in Seoul, Korea; her MSc from Colorado State University, USA and a PhD from the University of Minnesota, USA.

Manchester Business School’s MBA program is ranked 5^th in the world, based on return on investment, by the respected business title Forbes. Manchester Business School’s DBA program was ranked No. 1 by the Financial Times. MBS is one of the world’s top 30 institutions that receive triple accreditations (EQUIS, AACSB and AMBA). The Manchester Method is an innovative and practical ap­proach for on-the-job professionals around the world to learn and excel to be future leaders.

l  MBA Program ranked No. 5 globally in ROI by Forbes 2011

l  DBA Program ranked No. 1 globally by Financial Times 2011

l  4,000 executive students from over 100 countries plus renowned international academics

l  Triple accredited by AMBA, AACSB and EQUIS

l  Global footprint: 7 MBS Executive Centres to attend workshops - SHANGHAI, Manchester, Dubai, Singapore, Hong Kong, Brazil and Miami.

l  100% English language, international students and faculty

l  Dedicated global careers service to help enhance your career

For the details of MBS Global MBA admission, please contact with us.

Tel:021-52301885