8月14日 2010, 15:00 至 8月14日 2010, 17:30 (时区 +08:00)
活动详情
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"Salespeople care only about commissions!” “Marketers don’t know beans about real customers!” Don’t let culture, personalities and attitudes drive these two critical teams apart—and threaten the bottom line. Replace turf wars with team work with the tools to help marketing and sales collaborate, communicate—and conquer together! Achieve better customer relationships, product/service solutions that meet customer demands, superior speed-to-market performance and greater organizational competitiveness!
HOW YOU WILL BENEFIT
· Identify and maximize the interdependencies between marketing and sales
· Understand the different perspectives that each team brings to the table
· Effectively monitor and improve collaborative efforts between marketing and sales
· Link the strategic nature of marketing with the tactical needs of sales to better utilize resources
· Create a lead-generation strategy that encompasses marketing, sales and end-users
· Achieve successful customer relationship management—the core of marketing/sales alignment
· Bring to market customer-focused products and services with speed and efficiency
YOU WILL LEARN
· The need for, and benefits of, marketing and sales alignment
· Marketing and sales perspectives: account vs. product/market focus…how marketing mix elements tie in to the sales process
· How to take advantage of the interdependency between marketing and sales
· Tools and strategies that create linkages: performance planning systems, compensation, reporting processes, cross-functional marketing/sales teams, liaisons to coordinate interfaces and more
WHO SHOULD ATTEND
· Mid- to senior-level marketing, sales and product executives and anyone with a vested interest in understanding more about Sales and marketing.
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Date & Time:
Date : 14th August,Saturday,2010 15:00-17:30
Place: China centre, Manchester Business School
Add.: Suite 628, 6F,Shanghai centre,1376 Nanjing West Rd,上海市南京西路1376号上海商城628室
Language: English
Fee: Free
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Agenda:
15:00-15:10 Welcome speech
15:10-15:25 Kick off
15:25-15:55 Sales Section
15:55-16:25 Marketing Section
16:25-16:35 Tea Break
16:35-16:55 Communication between Sales & Marketing
16:55-17:20 Q&A
17:20-17:30 Closing
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*欲知更多情况，请联系021-52301885
时间
2010年08月14日, 15:00
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至 -
2010年08月14日, 17:30 (时区 +08:00)
地点
CAMUS卡慕世家上海商城2楼206A
南京西路1376号
上海 200040
南京西路1376号
上海 200040
主办方
曼彻斯特大学中国中心
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